Cooperative is a San Francisco–based coworking and shared office provider that helps startups, freelancers, and small businesses find flexible, community-driven workspace solutions.
Project overview
Cooperative approached us to revamp their digital presence, which had become outdated and lacked clarity on offerings. They needed a website that could communicate the value of their coworking spaces, membership plans, and community events, while also providing a smooth booking and inquiry experience. Elliot’s goal was to create an intuitive, visually appealing platform that highlighted the vibrant community and flexible solutions Cooperative offered, making it easy for potential members to explore and engage.
Challenges
The main challenge was organizing a wide variety of information—locations, membership tiers, amenities, and events—without overwhelming visitors. The previous site was dense and difficult to navigate, so Elliot had to implement a clear content hierarchy and an engaging visual system that guided users naturally through the information. Additionally, Cooperative wanted a responsive experience that worked seamlessly on mobile devices, with interactive elements that reflected the dynamic and collaborative energy of their spaces. Integrating booking functionality and event listings without cluttering the interface required careful planning and design.
Results
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.
Cooperative is a San Francisco–based coworking and shared office provider that helps startups, freelancers, and small businesses find flexible, community-driven workspace solutions.
Project overview
Cooperative approached us to revamp their digital presence, which had become outdated and lacked clarity on offerings. They needed a website that could communicate the value of their coworking spaces, membership plans, and community events, while also providing a smooth booking and inquiry experience. Elliot’s goal was to create an intuitive, visually appealing platform that highlighted the vibrant community and flexible solutions Cooperative offered, making it easy for potential members to explore and engage.
Challenges
The main challenge was organizing a wide variety of information—locations, membership tiers, amenities, and events—without overwhelming visitors. The previous site was dense and difficult to navigate, so Elliot had to implement a clear content hierarchy and an engaging visual system that guided users naturally through the information. Additionally, Cooperative wanted a responsive experience that worked seamlessly on mobile devices, with interactive elements that reflected the dynamic and collaborative energy of their spaces. Integrating booking functionality and event listings without cluttering the interface required careful planning and design.
Results
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.